Canton Fair "Double Line" to Promote the Integration of Enterprises
The integration of online and offline development is a major feature and highlight of the Canton Fair's innovative exhibition in recent years. While the 134th Canton Fair was hotly carried out offline, the online platform also continued its normalized operation. "Dual-line exhibitors" so that many exhibitors have benefited a lot, the interviewed enterprises have said that, whether in the market expansion, or brand expansion, "dual-line" support for exhibitors like a tiger to add wings.
Online Platform Continues Exhibiting Fever
Many enterprises will only participate in one phase of Canton Fair, which lasts for five days. Foshan Ever Rising’s offline booth was set up in the second phase of the kitchenware brand exhibition area. As a leader in the iron wire household industry for more than 20 years, we have always attached great importance to the Canton Fair as a platform with unlimited potential. This time, we displayed more than 300 new products including kitchen items such as Metal Black Dish Drying Rack, tabletop such as Storage Baskets Organizer, Folding Wooden Wine Racks and bathroom items, and gained a lot of customers' favor.
Although the second phase of the fair is over, we still receive many new customer inquiries from all over the world on the Canton Fair online platform every day, and the heat continues to rise. Compared with the previous sessions, the online exhibition hall of this year's Canton Fair has a larger flow, and the functions of business opportunity lead management, instant communication, and connecting display room are more perfect, and the information on exhibit matching, activity negotiation, and purchasing intention is more than that received in any previous session. The "Exhibitor Connect Showroom Function" has brought us unexpected traffic. Using this function, we can target customers in different regions, divide the three time slots of morning, midday and evening according to the time difference, attract and promote the whole platform in advance, and invite the target customers one by one. This makes us believe more firmly in the comprehensive strength of the Canton Fair online platform.
Online exhibition hall can be described as everything
The service of this year's Canton Fair is more considerate than ever. The General Assembly distributed the QR code of the exhibitor's online Canton Fair "Cloud Showroom" to each booth, so that customers can easily scan it to browse more products and information than the booth site.
As the level of intelligence and convenience of the Canton Fair online platform continues to improve, enterprises are also more skillful in the operation of the platform. In the Canton Fair online exhibition, we not only develop a lot of new customers, but also better maintain the old customers. Canton Fair is an authoritative platform, through the normalization of the operation, enterprises can online long-term display of corporate image and products, the superimposed effect is very obvious, very conducive to enterprises in the international market to amplify the brand effect. At the same time, it allows buyers from all over the world to quickly understand the details of the exhibitors, and also allows overseas buyers who are unable to participate in the fair offline for various reasons to realize accurate procurement, which is an excellent channel to help enterprises expand the international market. With sufficient communication in the early stage, the effective customer conversion rate of enterprises can also reap considerable growth. With the increasing publicity of the Canton Fair online platform, the effect of promoting the integration and development of online and offline will be better and better.
The future is promising for the "dual-line" force
After the 133rd Canton Fair resumed the offline exhibition, the effect of "dual-line" mutual promotion is obvious. With the continuous optimization and improvement of the online function and offline venues and services of the Canton Fair, enterprises can show the characteristics and advantages of their products to the global buyers in an all-round way through the online platform of the Canton Fair, and the VR showroom can make overseas buyers feel the manufacturing strength of the enterprises in a more intuitive way, and many enterprises have watched the development of the online platform from it. VR showroom allows overseas buyers to feel the manufacturing strength of enterprises more intuitively. We utilize the functions of backstage management and lead track to continuously explore new customers and new orders. As a pioneer in practicing digital transformation of exhibitions, Canton Fair has advantages that other exhibitions and professional online marketing websites do not have. The reputation and word-of-mouth of Canton Fair is its most significant advantage, not to mention that online and offline can be promoted and integrated here. Canton Fair's online platform and offline exhibition have been continuously progressing and improving, and exhibitors have been benefiting from it, and the future is promising!
