“Double 12” Observation: E-commerce Consumption to be "Realism"

Again to the annual "Double 12", "Double 12" is following the "Double 11" after another shopping carnival. This year's "Double 12" compared to the previous shopping festival frenzy of crazy orders, e-commerce consumption is returning to rationality, before shouting at every turn "chopping" phenomenon has basically disappeared, in the e-commerce consumption has become a daily routine today, people are more concerned about the "long and slow", rather than "a throw of money".But we need to explore is, such as " Double 12 " such promotional nodes, really return to " plain "?

However, "Double 12" has not yet returned to "bland", around many young people before the start of the quiet preparation for war, because "Double 12" is the end of the year the last consumer activities, miss means that the next wave of promotions will have to wait until close to the Spring Festival; and in the cold winter, related consumption also seems to be more prosperous. In this winter, the related consumption seems to be more prosperous, " Double 12 " as an important promotion node, is the best time for many people winter consumption. But the consumer trend has changed, the fanfare of "buy buy buy" is no longer sought after, careful budgeting "save save save" began to take the stage, non-essential overconsumption is also being abandoned, "practical value for money" is becoming the most important consumer advocate of young people.

Modern young people, in the Double 12 to become " cost-effective hunters "

Double 11 has just ended not long ago, the shopping spree of 2023 seems to have come to an end, but for the people who really " will buy ", new needs are urgently needed to be satisfied, and Double 12 is a good node. Consumption is a delicate process, different time to spend different money. Spending strategically is the shopping guideline for modern young people. They will not spend all their budget on one big promotion node, but choose to " rain or shine".

Nowadays, most consumers are Internet professionals, they will be very sensitive to the preferential policies of various platforms, they meticulously study the double twelfth promotional strategy of major platforms, how to buy the most cost-effective, which live goods are cheaper, and through meticulous calculations, they will come up with the best consumer coupon collocation and purchasing plan.

Nowadays, young people will also share their experience and insights on various platforms on the topic of such consumption discounts, and even specialize in building groups for discussion and exchange. In the group, they will also exchange with each other to share the benefits of the harvest, you help me to put together a single, I snatched the coupon single with no use, between you and me, saving money has also become a discipline.

" Saving money is a kind of art." Part of the e-commerce practitioners themselves on the selection of live e-commerce, pricing has a lot of understanding, the goods sold in the live room, they know at what level of concessions at a glance.

Inside the group will also be assigned tasks on the procurement program, one of the tasks is to search for cost-effective value for money live room, and share it with the group, responsible for this task, in addition to searching for more well-known big live room, will also pay attention to a lot of small volume of people, the official store broadcasts, these small stores can often give a very cost-effective price, and some compared to other platforms can even be discounted by half of the price. But some live room itself price advantage has been very favorable, no need to compare more.

In the case of young people to become the main body of course consumption, e-commerce shopping has become their consumption of daily, but " brainless buy buy " has long become a thing of the past.

To be a good " cost-effective hunter ", " put together full reduction " is also a necessary skill. This from the birth of the Double 11 shopping festival on the beginning of the consumer activities, once become an important reason for irrational consumption.

The situation of "to put together and put together, put together regret" happens from time to time, but now the "put together full reduction" to be more rational.

In addition to more will " save ", another new phenomenon is that young people are also more and more will " buy ". In addition to meeting their living and entertainment needs, they also pay more attention to the pursuit of taste of life. For the living environment, young people will be arranged according to their own preferences, there is a minimalist style, there are small and exquisite, there are also high-end atmosphere. And convenient and practical storage supplies will become an important configuration. Unified style of white minimalist Metal Storage Baskets series, so that the home looks simple and generous; pay attention to the lines of the design of the iron Powder Coated Wire Fruit Basket, so that the home adds an artistic atmosphere; and then convenient and practical Kitchen Storage Rack, so that the small space can be fully utilized .....

" Will buy " lies not only in the pursuit of cost-effective, but also in the choice of consumer goods. A very obvious trend is that more and more young consumers no longer pursue " buy more ", but the pursuit of " buy fine ", the purpose of consumption is not only for the satisfaction, but also more of their own and their family's quality of life, pragmatism of the consumer trend began to prevail.

A fact is that in this new era of e-commerce, consumers are increasingly " know " the goods.In addition to price, the origin and quality of the goods, and even the merchants themselves will become factors in their consideration of consumption or not. Under rational consumption, only products with real quality and reputation can gain attention." Value" is an important factor in attracting consumption, while "commodity power" is the key to make merchants go far.

Building a New Way of Consumption and Life Together

Consumption has always been an important proposition of the economy and society, and in the past decade or so, along with the development of mobile Internet, the addition of e-commerce has made the consumer market burst with new vigor.

But another fact is that, although consumer demand has always existed, the e-commerce boom period will not last forever. Both for online platforms and consumers, online e-commerce has come to a brand new stage: the novelty and passion are waning, and while e-commerce consumption has become one of the mainstream modes, it is also facing new tests.

In this new stage of development, as a consumer how to participate in the Double 12 this special consumer node?

In fact, young people have already given their own answers with practical actions. As the stories told earlier, the pursuit of cost-effective, cost-effective, pragmatism is becoming a new consumer proposition.

The industry pattern changes at the same time, consumers are also experiencing growth, consumer desire began a rational return, more and more people began to realize, " buy " itself can not bring happiness, " buy value " " to meet the demand " can bring pleasure.

This is why the Double 12 seems to be more " low-profile " of the deeper reasons: frenzied consumption carnival has been outdated, rational consumption tends to prevail. In short, young people are not "can't afford", but "better at buying". From the demand and rationality, in order to promote more sustainable development, which has become the consensus of the e-commerce industry, but also the public hope to build rational consumption habits. In addition to ultra-low prices, multiple ways to play, ultimately, it is necessary to return to the commodity itself, only the real quality, with the commodity power of the product, in order to seize the consumer in this era, so that more benign consumption continues to occur, which is the whole industry is exploring the profound proposition.