Italy: the eighth largest retail market in the world
With a total turnover of around €100 billion in 2023, the Italian supermarket retail market is one of the important retail markets in Europe. Large supermarket chains (e.g. Conad, Coop, Esselunga, etc.) dominate the market.Customers in the Italian retail market include young consumers, office workers, housewives, as well as the elderly population who emphasize on high-quality food. Most Italian consumers tend to buy locally produced goods, especially food products such as Italian specialty cheeses, wines and olive oil.
Consumer Trends Healthy and Organic Food: Consumer demand for healthy food and organic products continues to grow, and more and more supermarkets are expanding their organic food offerings.Convenience shopping: As the pace of life accelerates, consumers have increased their preference for convenience stores and online shopping services, a trend that is particularly evident in urban areas.
Price sensitivity: despite high demands for quality, Italian consumers are still more focused on value for money when choosing goods, with discount supermarkets (e.g. Lidl, Eurospin) growing rapidly. Digital transformation: e-commerce and online ordering services are becoming an important part of the retail market, with many supermarkets launching their own shopping apps and fast delivery services.Sustainability: Italian supermarkets are progressively promoting sustainability measures, including the reduction of plastic packaging, the sale of fair trade goods and support for local agriculture. Increased competition: With the continued expansion of international brands (e.g. Lidl, Carrefour) and local brands (e.g. Conad, Esselunga), the market is becoming increasingly competitive, and retailers are constantly optimizing their service and promotional strategies.
We also sell to Italy. The main products we sell are kitchen organizer series (Bathroom Laundry Storage Baskets, Modern Napkin Holder, Kitchen Organizers With Storage Drawer, Trolley Service Shelving Cart),tabletop series,home organizer series and bathroom series products. In order to cope with the ever-changing foreign trade situation, our company constantly develops new customers and new products. With a positive and innovative attitude, we lead the industry in innovation.