How to Enhance Cooperation Relationships through Customer Visits: An Example of Customer Visits in Thailand

In international trade, customer visit is a key means to enhance cooperative relationship, obtain orders and penetrate into the market. This time, our general manager went to Thailand to visit customers and brought back fruitful results, and also accumulated valuable experience for future customer maintenance and market development. This article will share how to effectively plan customer visits, the choice of conversation content, information follow-up strategy, as well as the inspiration gained from this visit, for enterprises to carry out international customer visits to provide reference.

First, the planning and preparation of customer visits

A successful customer visit begins with a detailed plan. Here are some key steps:

1. clear visit objectives in the development of the plan, the need to clarify the objectives of the trip. For example: to deepen the relationship with existing customers, to understand competitors' products, to obtain new orders, to discuss new product development. During this trip to Thailand, we not only strengthened the interaction with customers, but also obtained the intended orders for 5 products and studied the market in depth.

2. Understand the customer's background Before the visit, we try to understand as comprehensively as possible the customer's business status, product line and its market positioning. Through the research, find out the product characteristics and potential needs of the customer's concerns, and prepare targeted programs for the conversation.

3. Prepare relevant information Prepare detailed information about the company's products, including core products such as metal Storage fruit basket, kitchen basket,walnut wood hangers and so on. In this visit, these materials help us to show customers the advantages of our products and win the opportunity to cooperate.

4. Appointment and Trip Planning Confirm the visit time with the customer in advance and arrange a reasonable schedule. In the plan to leave enough time for in-depth communication, while reserving time to visit the customer's store or factory.

Second, the focus of the conversation during the visit

1. Establish trust and emotional ties in the formal discussion of business before the establishment of a relaxed atmosphere through small talk. You can talk about the customer's corporate culture, personal interests, recent hot spots and so on. A cordial atmosphere helps to deepen mutual trust.

2. In-depth understanding of customer needs and customers to discuss the current product line sales, market feedback and potential demand. For example, by observing the customer's physical store, we learned about the display and hot-selling trend of certain metal products, which provided a direction for subsequent product development.

3. Demonstrate company value Emphasize the company's design and production capabilities, such as our innovative design and strict quality control on metal home furnishing products. Show how we can help other customers to improve their competitiveness in the market through actual cases.

4.Discussing new directions of cooperation Through this visit, we discussed with the customer in-depth the direction of new product development, including several kitchen appliances and home storage products adjusted based on customer feedback.

Third, visit the follow-up information

1. Organize information After the visit, quickly organize the information obtained, including details of the customer's intention to order, product feedback, competitor dynamics and so on. Ensure that the information is accurate and not missing.

2. Make follow-up plan According to the customer's intention to order, make a detailed follow-up plan. Provide quick and professional feedback on the customer's needs. For example, we will optimize the first draft of the customer's 5 intended product designs and submit them to the customer within two weeks.

3. Enhance communication Maintain frequent and effective communication with customers, report work progress and listen to further feedback from customers. Adjust the program in time to meet customer needs.

4.Team Collaboration Share the information gained during the visit to related departments, such as R&D, production and marketing teams. Promote the project quickly through internal collaboration.

Inspiration from the visit to Thailand

1. Importance of going deeper into the market Observing customer stores and competitors' products on the spot helps to accurately grasp the market dynamics. For example, by visiting the customer's physical store, we found the potential of metal fruit baskets in the high-end market, which provided a strategic basis for subsequent product promotion.

2. Optimization of product display By studying the customer's display, we realized that in the promotion of metal household products, practicality and aesthetics should be emphasized at the same time. In the future, we will adjust the display strategy to further highlight the highlights of product design.

3. Tapping the potential of customers' needs During the visit, through in-depth exchanges with customers, we discovered their potential diversified needs. For example, the customer showed great interest in the multifunctional metal organizer. In response to this demand, we plan to launch more flexible and modular products.

4. Build trust for long-term cooperation Face-to-face communication provides customers with the opportunity to contact us directly, which further strengthens trust. The customer highly evaluated our design ability and professional attitude, which laid a solid foundation for future cooperation.

Summarize

International customer visits are not only a way to get orders, but also an excellent opportunity for enterprises to understand the market and improve their competitiveness. Through careful preparation, in-depth communication and efficient follow-up, we can transform the results of the visit into actual benefits. In the future, the company will continue to optimize the process of customer visits and win the trust of customers with more high-quality metal home products.

As the old saying goes, “To do a good job, you must first sharpen your tools.” Let's take craftsmanship as the foundation, approach customers, enter the market, and create a more brilliant future together.