Halloween Is A Blowout Time For Consumer Shopping
Halloween has its origins in the ancient Celtic festival of Samhain, a day when it was believed that the line between the living and the dead was blurred and spirits could walk the earth. Over time, Halloween evolved into a more light-hearted and commercialised holiday, with traditions including carving pumpkins into jack-o'-lanterns, watching scary movies and playing pranks. Traditionally, Halloween is celebrated on All Hallows' Eve, 31 October, a day when children dress up as cute ghosts and goblins and go door-to-door, knocking on doors for candy or going trick-or-treating. Adults, on the other hand, dress up in costumes, have parties, and decorate their homes with spooky decorations. It's a fun-filled holiday for kids and adults alike to get creative and enjoy the spooky atmosphere.
As an important traditional festival in the West, Halloween culture is now mainly popular in the United States, the United Kingdom, Canada, Australia, New Zealand and other countries, and many nationalities in the West hold celebratory rallies on the eve of Halloween, with many people celebrating the festival with great fervour. In addition, we can also see that with the expansion of cultural export and influence in the western world in the past hundred years, many young people in Asian countries have also begun to participate in Halloween celebrations, and Halloween is gradually becoming one of the most popular and favourite festivals in the world.
The theme of All Hallows Eve is ghosts, scares, and things related to death, magic, and monsters. Things usually associated with All Hallows Eve are pumpkins, ghosts, ghouls, witches, bats, black cats, owls, elves, zombies, skeletons, and demons, as well as fictional characters such as vampires and Frankenstein's monster. And black and orange are the traditional colours of Halloween. Modern Halloween products also make heavy use of purple, green and red. Autumn elements such as pumpkins and scarecrows have also become symbols of Halloween.
Halloween will be a blowout time for consumer shopping, especially online, and a prelude to subsequent Thanksgiving and Christmas shopping sprees.The reason why the consumption boom during Halloween is different from that of Black Friday is that this wave of Halloween consumption has obvious holiday elements pointing to the festive activities related to or with holiday elements of the goods will continue to sell hot. Traditional Halloween hot-selling goods mainly include costumes, home decorations, children's products and other categories.
Many merchants want to grasp Halloween, a peak season with clear consumer orientation, and conduct more in-depth research on product selection, by digging deeper into trends in film, TV, social media and other areas in order to launch their own festive element merchandise with brand characteristics.
During the Halloween season, especially on All Hallows' Eve, most people celebrate the holiday by wearing cosplay costumes, such as traditional vampire, witch and animal costumes, as well as Batman, pumpkin head and other anime character costumes, which have been widely popular among young people in recent years, and which are characterised by distinctive features, and which have been popular among consumers during the eve of the holiday.
Home décor items are widely used in holiday celebrations and in the decoration of consumers' homes, so demand for a wide range of décor items is at an all-time high during the Halloween season. Consumers tend to purchase Halloween-themed home textile products, home storage, lighting, hanging decorations, yard door decorations, and other seasonal products that can be DIY'd and creatively styled to create a festive atmosphere in the home environment. For example, pumpkin-shaped lamps, cat-patterned Stackable Kitchen Storage Shelf Rack, spider-shaped Iron Countertop Storage Basket For Fruit, bat-patterned Metal Napkin And Utensil Holder Caddy, owl Vegetable Storage Metal Baskets and so on.
All in all, Halloween is a delightful time and a great business opportunity!