Discover the future of more personalised home furnishings from IKEA's first design ordering centre in China in Shenzhen
On May 26, IKEA, a renowned furniture and home furnishings brand, announced the official opening of the IKEA Design Ordering Centre (Shenzhen Luohu Store), the first IKEA Design Ordering Centre in the mainland China market, and a further step in IKEA's exploration to enhance the omni-channel experience for its customers. The Design Order Centre is a smaller, more customer-friendly offline shop than the IKEA Classic Mall, which will provide one-on-one personalised design services and tailor-made IKEA solutions for customers.
Flexible Positioning for a New Omni-Channel Ecosystem
With the vision of ‘creating a better everyday life for all’, IKEA China has always been committed to exploring new ways to reach consumers and create multiple values for them. Over the past few years, with the rapid development and changes in the consumer market, the omni-channel experience has become a major consumption scenario for Chinese consumers. The integration and optimisation of omni-channels enables consumers to enjoy products and services anytime, anywhere, fully satisfying their emotional and functional needs, and enhances the long-lasting connection between brands and consumers in a more meaningful and valuable way. Based on this insight, IKEA is striving to create an organically grown omni-channel ecosystem with people at its core, and the IKEA Design Order Centre is an important exploration in this process.
As a small offline touchpoint closer to the consumer, the IKEA Design and Order Centre is highly flexible, and its positioning, function and role will change dynamically according to local consumer preferences and needs. IKEA will select locations based on local market characteristics and flexibly adjust the size of the shop and the business modules it carries according to the needs of local consumers. The first Design Ordering Centres in China, including the Luohu shop in Shenzhen, will serve as a test case to explore the future development model of Design Ordering Centres in an iterative and conclusive manner, which will help IKEA to further enhance the brand's accessibility and create more choices for consumers to interact with IKEA.
International home furnishings market design more refined, from major fashion brands to lead the trend of home furnishings design, to the personalised design of well-known brands of pan-family products, to the emergence of customised home furnishings companies in recent years, personalisation and customisation more and more popular with users, to create a unique design of the home taste, show the taste of homeowners. For this part of the customer needs.
FER company in 2015, has focused on the launch of the series, for different home areas, design concepts and make different product series, to meet market demand. Among them for the kitchen (KITCHEN STORAGE RACK, TROLLEY), bathroom, living room, are different designs, the use of mixed materials, so that the product to the aesthetics, practicality into one, by the majority of customers welcome.
In the future.
In the future, FER will continue to introduce high-quality design products in accordance with the global trend of home furnishing products, please wait and see.