Competitors are growing rapidly, and Asda's market share is declining Fer House
The two articles with the same content mainly revolve around the British grocery retail market, with a focus on the decline in Asda's market share. The details are as follows:
1. Asda's Sales and Market Share Situation: In the 12 - week period ending February 23, 2025, Asda's supermarket sales dropped by 5%. Its current market share stands at 12.6%, showing a 1.1 - percentage - point decrease compared to 13.7% in the same period last year.
1. Growth Trends of Competitors: Discount retailers Aldi and Lidl demonstrated strong growth. Aldi's sales grew by 4.9%, and its market share rose to 10.3%; Lidl's sales increased by 8.1%, and its market share climbed to 7.3%. Moreover, Tesco, the supermarket giant, took the lead with a market share of 28.3%, and its share increased by 0.6% year - on - year. Ocado has been the fastest - growing grocer for ten consecutive months, with sales growing by 9.6% and its market share remaining stable at 1.9%.
Industry - wide Sales Trends: The click - and - collect sales across the grocery industry increased by 3.6% year - on - year. This growth was mainly driven by a 5.8% increase in sales (excluding Tesco) in the 12 - week period ending February 23.
1. Changes in Consumer Shopping Habits: Sally Bower, Kantar's head of retail, stated that consumers now tend to utilize supermarket loyalty programs to get exclusive discounts instead of hunting for bargains as they did before. As a result, the average number of grocery stores visited per household has dropped to five, the lowest level since February 2021.
5. Asda's Countermeasures and Issues: Asda hopes to draw customers back to physical stores through its Rollback promotion. The current CEO of the company, Allan Leighton, is striving to reverse the situation. Nevertheless, Which? magazine pointed out that Asda topped the list of "the most likely to substitute products in customers' online grocery orders". Nearly 47% of customers received substitute items in their most recent shopping, and this proportion is the highest among all British supermarkets.
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