Must Read! Big Changes! Amazon page updated again! Fer House
Amazon another change, the store page began to show the country location, the location of Chinese sellers was nakedly displayed, triggering a group of peer concern.
In order to avoid being affected, some sellers will consider registering a U.S. local account, it is worth noting that many U.S. local stores have recently been swept one after another, and this month the U.S. Enterprise Transparency Act has officially come into force will be compliant with the alarm bells of the business once again.
Amazon store page shows country location
Recently, the Amazon page has clearly shown the country location where the seller's store is located. A group of sellers panicked because of this.
In the case of Chinese sellers, the store page directly shows "China". A large number of Chinese sellers have their companies in China, so the store's location label is displayed directly, which was not the case before.
However, there are also some domestic sellers who have registered their companies in the United States, and the location of their stores will show "USA". For example, the head seller Anchor Innovations opened its store in Seattle, USA, so its store is displayed in the United States. Other big sellers like Anchor Innovation, the store location is also displayed in the "U.S.".
Amazon's sudden change, the impact of Chinese sellers certainly exists, as for the size of the impact, sellers have different perceptions.
Seller Summer believes that after the display of the store location, may affect sales, mainly related to some specific categories, such as some of the daily use of the product impact range is relatively small.
First of all, although the Chinese brand has a certain degree of popularity, but some U.S. consumers of Chinese brands and commodities awareness and acceptance is still relatively limited; Secondly, some consumers even have some prejudice against the Chinese manufacturing, so they will avoid the Chinese seller's products; Finally, some of the products identified as a sensitive area for consumers, such as the previous media reports of the fire triggered by a number of Chinese-made battery products, or some electrically charged products. Lastly, some identified products will become sensitive areas for consumers, such as some Chinese-made battery products that have been reported in the media to have caused fires, or some electrified products. In addition, there are some baby products, because European and American consumers have relatively high safety requirements for these products, so these products may also be affected.
Overall, compared with the U.S. local stores, the acceptance of Americans for local products will still be higher, especially those who care about the brand and quality of consumers, showing that after the Chinese address, the impact on domestic sellers still exists.
On Amazon, the number of Chinese sellers is relatively large. Sebastian Gunningham, senior vice president of Amazon Mall, also mentioned: within a few years, Amazon has become the main e-commerce channel for Chinese exports. Today, nearly half of the top third-party sellers on Amazon are located in China.
For decades, Chinese factories produced goods that filled the shelves of U.S. retailers and brands, and Amazon played the role of middleman, with Chinese sellers selling through Amazon and taking market share from domestic sellers in the U.S. Previously, Chinese sellers operated from locations that were invisible to shoppers, and all they knew was that they shopped on Amazon. Now Amazon is nakedly displaying the seller's nationality on the store page.
At present, Amazon has just shown the store's country location, and for the time being, it has not received feedback that domestic sellers are obviously impacted, and the specific impact will have to be observed again.
However, industry insiders Tim believes that the changes in the Amazon platform may have a deeper meaning, and the impact on Chinese sellers is also far-reaching. For Chinese sellers, it is still necessary to do a good job of localization. Like Anchor those head in the United States registered company is a certain foresight. Next there may be a group of domestic sellers choose to register U.S. companies.
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