Italian high-end home furnishing brand Alessi debuts at Design Shanghai
From June 8 to 11, Alessi, a high-end Italian home furnishing brand, made its debut at Design Shanghai, bringing a series of artworks to present the unique charm of metal craftsmanship and the power of design under Italian aesthetics to the Chinese market. "Design Shanghai is one of the most influential design exhibitions in the world, bringing together many of the world's top design brands and continuing to showcase pioneering works from domestic and international design brands to a global audience.
Founded in 1921, Alessi is known worldwide for its "Factories of Italian Design", and Daniel Talens, CEO of Alessi, said: "China is a key area in the long-term development strategy of the Alessi brand, and this debut at This is a key area of the Alessi brand's long-term growth strategy and this debut at Design Shanghai is significant. "Design Shanghai is a design, quality and craftsmanship-driven show, and we are excited to share our 102-year design history by showcasing some of Alessi's most iconic classics as well as products from our emerging design collections.
For this year's Design Shanghai, Alessi is showcasing artworks created by Philippe Starck, the "design genius", and Virgil Abloh, the "architect genius". Alessi's artworks present the brand's original style and craftsmanship in traditional metalwork.
Alessi's main products at Design Shanghai include
Occasional Object tableware collection
The new Occasional Object tableware collection is an avant-garde garage design by Virgil Abloh, who used his unique perspective to separate tableware from traditional usage scenarios. Occasional Object includes knives, forks and spoons for everyday dining, with a combination of nutcrackers and matte stainless steel, interpreting the concept of industrial assembly in an innovative and groundbreaking way to create a new aesthetic. Whether it is used on the table or carried as an accessory, it is a new attempt and will open a new table topic.
3909 Kettle
After the success of the Occasional Object tableware collection, Virgil Abloh returns with the 3909 kettle, a reinterpretation of the brand's classic 9093 kettle. Presented by the brand in collaboration with Virgil Abloh's London-based design studio "Alaska Alaska", the 3909 kettle features the iconic and popular silhouette of a basketball player in a jumping dunk, crushing the basket with power. The sporty aesthetic is accentuated by the bright purple handle and knob, which underlines the brand's colorful and quirky style.
Alessi Juice Extractor Fun Edition
Designed by Philippe Starck, the "design genius", the Alien Juicer has been one of Alessi's most prestigious classics since its creation in 1990. The exhibition will also feature a playful version of the alien juicer created by the brand in collaboration with Philippe Starck for the Spring/Summer 2021 collection. It stands 187 cm tall, with a large head on three slender legs, wrapped in silver, more like an uninvited guest from space. A sculpture of design, an unusual decorative element, a brainy imagination that makes the classic shine with an unexpected scale.
Alessi is not just a craft manufacturing brand in the traditional sense. In this Design Shanghai exhibition, the brand is rooted in its metal crafting tradition while also adhering to the spirit of continuous external exploration. In the future, Alessi will also realize the combination of craft aesthetics and creativity through the collision with more global cutting-edge creativity and inspiration, and meet the public's ultimate pursuit of life aesthetics with quality products.
About Alessi
Giovanni Alessi was founded in 1921. In the past 100 years, Alessi has collaborated with more than 300 famous designers and architects around the world, and has grown to become an internationally influential creative home furnishing brand, and the main representative of "Italian design elements". "Alessi's creative attitude to life aims to give everyday objects interesting soul, subverting the definition of traditional household products, combining craftsmanship, aesthetics and taste to create a poetic and sensual experience and a fun life full of humor.
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